I am a results-driven media veteran with over 15 years of proven excellence leading the strategy and development of customer-focused content for global brands. I excel in spearheading innovative and agile storytelling strategies across multiple media platforms to support and drive business goals. With expertise in femtech, beauty, wellness, entertainment, media, hospitality, B2C, and B2B sectors, I am passionate about collaborating, motivating, and mentoring creative teams and refining processes.  I am recognized for being an entrepreneur, an early, digital-first adopter, and for spearheading innovative go-to-market playbooks for start-ups and reviving legacy brands.